By Jeffrey Stine
There are three components to a successful small business online or internet marketing package in 2011 that will really be the difference between the businesses that thrive, and the businesses that just survive, well hopefully. A successful small business internet marketing strategy would consider each of these components, and drive internet traffic based on a truly targeted strategy.
There are many obstacles and distractions to understanding proper internet marketing techniques and strategies. There is so much information, and misinformation concerning small business internet marketing. Not to mention the Google Search Engine Optimization has changed the face of the internet. This also created the challenge of hitting a moving target with Google’s infamous searching algorithm.
Any great small business internet marketing plan for 2011 should include the following:
1. Keyword Research
One of the biggest killers of website traffic is not doing keyword research. Most people and many SEO companies simply don’t do this, or don’t get it right. Keyword must be done to see if there is ANY way possible for your site to get listed in the search engines. It is surprising how many people have simple, and even one word keywords for their website. A quick keyword check shows that there are over 30 million competitors? Take for instance a plumber. A plumber should not go after plumbing as a keyword, but should focus on a local seo program, designed to get their plumbing business to the top of local searches. No one wants to hire a plumber from 1,000 miles away!
2. Proper On-Page Optimization -
Most businesses and websites fail pretty miserably when it comes to proper
On-page Optimization. There are really four critical elements to this.
- Site Title (Must include a keyword)
- Meta Description – Again, should include the keyword, and also be attractive to customers, as this shows up on the search engine under the link.
- Keywords – Again, this is pretty easy, but a killer if research is not done.
- Alt names for pictures – Search engines can’t see pictures, so the Alt text tells search engines what the picture is about. This is a great keyword opportunity.
3. Mixed Content Types – Finally, the best websites have mixed content linking back to their sites. Blogs, videos, podcasts, press releases, articles, and Web 2.0 sites are all ways that a marketer can get the word (and great and fresh content) out on the web. When this happens – Google Smiles.
These three elements are the true key to success in the next year or so as Google and the internet have changed. There is a lot of competition, and only one spot at number one for any keyword. Your local business could do what 95 percent of others fail to do…Get to the TOP OF GOOGLE!
At http://www.StineMarketing.com we provide small business internet marketing solutions. From local seo and search engine marketing, to comprehensive internet marketing campaigns, we offer a comprehensive solution for your marketing needs. We also offer a 100 percent free consultation and a free website seo audit. If you want to know more about small business internet marketing, Google Search Engine Optimization, or Local Seo, stop by!
About the Author: Stine Marketing is a local seo and small business internet marketing company in Frederick, MD. As a full service resource, Stine Marketing specializes in developing strategies for companies that want to implement internet marketing for small business. By combining internet marketing practices, as well as search engine optimization, Stine Marketing specializes in the full Local SEO and marketing consultancy for companies that want to bring in more sales from the internet.
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